Putting Potter Plans on Paper

In the coming weeks and months, Bookselling This Week would like to shine the spotlight on booksellers who have developed special events to celebrate the Saturday, July 16, release of J.K. Rowling's Harry Potter and the Half-Blood Prince (Scholastic). Booksellers who would like to be part of our coverage are asked to send a description of their plans, as well as contact information, to BTW staff writer Karen Schechner at Karen@bookweb.org [1]. (Please put "Potter Plans" in the headline.)

ABA will also pass your plans along for inclusion in Scholastic's "100 Day Countdown to Harry" marketing campaign. As part of the campaign, Scholastic is featuring a "100 Days Until Harry" downloadable countdown clock at www.scholastic.com/harrypotter/funstuff/countdown/ [2].

And here's a reminder that, for customers eagerly awaiting the arrival of July 16, Book Sense has compiled a list of 20 titles for readers of all ages that are a perfect complement to bookstores' Harry Potter and the Half-Blood Prince marketing efforts. The list, "In a Hurry for Harry [3]," can be downloaded in PDF format.