Reminder: ABA Booksellers Forum @ CAMEX in Orlando

The American Booksellers Association is holding its first Booksellers Forum of 2010 on March 12 in Orlando, Florida, in conjunction with the Southern Independent Booksellers Alliance [1] and the National Association of College Stores [2] (NACS) and its Campus Market Expo (CAMEX) [3]. All ABA and SIBA members are invited to the forum program, which will feature a wide-ranging discussion and an education session from the very popular Winter Institute. The program will be held from 11:00 a.m. to 3:00 p.m. on Friday, March 12, in Room W202C of the Orange County Convention Center (West Building, second level).

From 11:00 a.m. to 12:45 p.m., ABA CEO Oren Teicher will lead the open forum and discussion of industry issues. Attendees help guide the agenda, so booksellers are encouraged to come with questions and comments. Lunch will be served.

From 1:00 p.m. to 3:00 p.m., ABA COO Len Vlahos will present the education session "Techniques and Tactics for Online Website Promotion." From hyperlocal searches and affiliate marketing to advanced analytics and beyond, this session will teach participants how to build meaningful relationships between their store websites and local communities.

Booksellers planning to participate in the March 12 forum program are asked to RSVP to Jill Perlstein [4], ABA meetings and planning officer, by Friday, March 5.

ABA members can also take advantage of some great CAMEX specials in conjunction with the Booksellers Forum program:

• NACS is offering its CAMEX [5] hotel block for ABA members attending the Orlando forum. Rooms can be booked through the official housing company for CAMEX: The Housing Connection.
• Stay an extra day and attend CAMEX [3], the industry's largest buying event -- for free. Stay in the CAMEX hotel block and get a free Trade Show-only registration.
• Stay until Monday, March 15, and attend the Disney Institute bonus session for free. Stay in the CAMEX hotel block and get a free Disney Institute bonus session (March 15, 2:30 p.m. - 4:30 p.m.).

For contact information and a promo code to take advantage of these CAMEX offers available to ABA member booksellers, click here. [6]

The complete ABA Spring Forum schedule is available here [7].