Staff Login | Masthead | Contact Us | Copyright © 2015 American Booksellers Association. All Rights Reserved.
Unbridled Books is partnering with the American Booksellers Association for a promotion that highlights 25 Unbridled eBooks for 25 cents. The titles, all Google eBooks™, will be available for 25 cents via IndieCommerce websites for three days, June 9 - 11.
“Unbridled welcomes the opportunity to highlight our eBook publishing program,” said Steven Wallace, director of sales at Unbridled Books. “What better way than to give the independent booksellers a selection of extraordinary titles at a discount that will help them build their customers’ attention and loyalty?”
Unbridled Books hopes the offer will help booksellers increase consumer awareness of independent bookstores as an eBook sales option, added Wallace.
The 25 Unbridled titles for 25 cents include 16 Indie Next List selections, including three #1 picks — The Singer’s Gun by Emily St. John Mandel; The Pirate's Daughter by Margaret Cezair-Thompson; andThe Green Age of Asher Witherow by M. Allen Cunningham.
Booksellers do not need to make changes to their IndieCommerce sites to be able to sell the Unbridled eBooks. Resources to help booksellers promote the 25 titles (listed below) will be available on IndieCommerce.com soon.
Since the announcement of Google eBooks for ABA IndieCommerce sites, Unbridled has been following “the creative and proactive ways in which booksellers have been educating their customers about purchasing eBooks from independent stores,” said Wallace. “We also visited many of the IndieCommerce store sites to see what they were doing to highlight their new eBook sales option.”
As an independent, for-profit publisher, he said, “We understand the struggle involved in bringing awareness to the readers.”
The 25 Unbridled eBooks for 25 Cents