Ingram Special Offer Aims to Help Stores Reach New Customers

Between September 21 and November 15, 2011, Ingram is offering bookstores an extra 2% discount on select graphic novels, business, romance, and religion titles.  The titles were selected by Ingram buyers using their comprehensive knowledge of the market as well as their expertise on what’s in demand by readers.

“Ingram Content Group is proud to be a long-time supporter of independent booksellers, and we are committed to their success,” said Dan Sheehan, vice president and general manager of sales for the Ingram Content Group. “We believe traffic at independent bookstores will be busy in the fourth quarter and into 2012, and our incentive offer, which focuses on specific key categories and popular hand-picked titles within each, was developed to help booksellers increase sales and appeal to potential new customers.”

“The changing retail landscape created by the closing of Borders represents an opportunity for independent bookstores to market to new customers,” said ABA CEO Oren Teicher. “Indie booksellers are taking a number of steps to expand their customer base, and we are pleased that Ingram has created a special offer that encourages booksellers to expand the breadth of their inventory in popular categories to serve the needs of all readers in their communities.”

 The 2% discount is good for any one order of more than $500 retail placed between now and November 15. The discount cannot be combined with any other special offers or promotions. The promotion code for this offer is “FS.” The complete title list can be found on Ingram’s ipage® [1].

Booksellers with questions about the promotion should contact their Ingram sales reps or call (800) 937-8000. For assistance placing a promotion code order, stores should call Ingram electronic ordering at (800) 234-6737.