Kobo Sign-up Form and Resources Now on BookWeb

Through a partnership announced last month [1] by the American Booksellers Association and Kobo, all ABA member stores will be able to offer their customers a full line of eReaders, eReading accessories, and eBooks from Kobo’s catalog of nearly three million titles. In addition, the program includes training for booksellers and in-store merchandising, as well as marketing, sales, and logistical support.

This week, ABA launched a new webpage — bookweb.org/solutions/Kobo.html [2] — that gathers in one place all that member stores need to sign-up and begin promoting Kobo eBooks and eReaders to their customers.

Currently featured on the page are:

Program Details

• Information about  Ingram Content Group [3], the exclusive distributor of Kobo eReaders to ABA members. A special launch incentive, available until October 20, 2012, includes free displays and demo devices, a cash bonus for participating, rebates for sell-through, and product returnability.
   
• An updated FAQ [4] and other information about the Kobo partnership, Kobo devices, and the Ingram distribution program.

Sign-up Form

• A web form [5] that begins the four-step sign-up process: complete the web form; download and return the Kobo Participation Agreement via fax or e-mail; sign the Kobo Branding Usage Agreement (ABA will contact booksellers when the agreement becomes available); and send web-ready store logo to kobo@bookweb.org [6].

Tools and Resources

• Kobo eReader device images and specs
  
  [7]
• DIY promotional materials [8]
   
• A sample press release for stores to adapt and send to local media
  [9]

More information will be added in the coming days, including Kobo product display specs, suggested accessories, and publisher promotions.

Questions about the Kobo program should be e-mailed to kobo@bookweb.org [6]or a bookstore’s Member Relationship Manager. [10]

Non-ABA bookstores that are interested in selling Kobo eBooks and eReaders can find information about joining ABA here [11].