Kobo Webinar Now Available on BookWeb

Booksellers who were unable to attend a session on the American Booksellers Association/Kobo eReading Solution [1] at the regional shows and those who missed last week’s live webinars can now access a recording of the October 12 webinar and question-and-answer session via BookWeb.org [2].

The almost two-hour event hosted by ABA Member Technology Director Neil Strandberg with the help of Matt Supko walks booksellers through key facets of the ABA/Kobo partnership, including the full range of the Kobo offer; an introduction to the latest devices and accessories; options for members who choose to participate; the partnership business model; device distribution through Ingram; the Kobo Launch Incentive; sign-up; and more. During the second half of the webinar, Strandberg fields questions submitted by booksellers during last Friday’s LiveChat.

The full webinar [3], as well as a copy of the webinar PowerPoint presentation [4] only, is available to ABA bookstore members through a link on BookWeb’s Kobo Bookseller Resources [5] page.

Other materials recently added to the Resources page include guidelines for art for Kobo co-branded sites [6] and downloadable fliers from Kobo comparing the Mini [7], the Glo [8], and the Arc [9] eReaders to a variety of models from competitors. The comparisons cover features such as size, weight, navigation, battery life, number of books available, and more.

The first step for booksellers who have yet to sign up for the Kobo program is to complete the form “Participate in the ABA/Kobo eReading Program [10]”; the second step is to complete the “Kobo Participation Agreement [11].” To take advantage of the Kobo Launch Incentive, the Participation Agreement must be completed in full by this Saturday, October 20.

ABA is encouraging members that have submitted the Kobo Participation Agreement who have not been contacted by the Ingram Content Group regarding the Launch Incentive to contact their Ingram sales representative or Ingram Customer Care at (800) 937-8000 or customerservice@ingramcontent.com [12].

Complete details about the ABA/Kobo eReading Program are available here [1].