Stores Begin Promoting Two-Day Holiday Sale on Kobo Mini

Kobo is offering special $49 pricing for Kobo Minis sold on Friday, November 23, and Saturday, November 24. ABA member stores that sell the Mini for $49 during the two-day promotion will receive a $30 rebate for each Kobo Mini sold.  Rebates will be issued to participating stores by the American Booksellers Association on Kobo’s behalf during the first quarter of 2013.

To qualify for the Black Friday/Small Business Saturday promotion, stores will need to report their November 23 and 24 Kobo Mini sales, including unit serial numbers, via a web form available here. [1] The reporting deadline is December 7, 2012 at 8:00 p.m. EST.

The Bookseller DIY [2] is filled with a full range of eReading posters, display sheets, retail aids, bookmarks, and web banners to help stores promote sales of Kobo eBooks and eReaders, including a customizable poster for the two-day Kobo Mini sale.

ABA members that would like to order additional Minis in support of the promotion should contact Ingram as soon as possible. Payment for additional Minis will be due Ingram in December, although all units are fully returnable to Ingram by February 1.

Questions about the Black Friday/Small Business Saturday Special on Kobo Minis, as well as anything else related to Kobo eBooks and eReaders, should be addressed to kobo@bookweb.org [3]. For help with designs and DIY files, contact ABA Marketing Manager and Designer Greg Galloway [4].