Study Shows Strong Consumer Support for Congressional Action on E-Fairness

On November 19, the International Council of Shopping Centers (ICSC) released the results of a national poll [1] that found a majority of Americans support the Congressional effort to require online retailers to collect sales tax at the point-of-purchase.

The poll was conducted just before the holiday shopping season to gauge consumer sentiment about online sales and use tax collection. ICSC strongly supports two bills currently under consideration in Congress — the Marketplace Fairness Act and the Marketplace Equity Act — which are designed to level the playing field for all retailers.

“Support for a federal solution to the problem that has plagued brick-and-mortar retailers across the country for more than two decades has never been stronger,” said Michael Kercheval, president and CEO of ICSC, in a statement. “With bills in the House and the Senate that have strong bipartisan support, we expect Congressional supporters of the legislation to push for passage during the lame-duck session.”

Among the ICSC poll’s key findings:

• 59 percent of consumers support the Congressional effort to require online retailers to collect sales tax at the point-of-purchase, up three percentage points since May.
   
• 71 percent of respondents are motivated to shop locally because 68 cents of every dollar spent at a locally owned retailer stays in the community.
   
• 82 percent of consumers who support federal legislation do so because “common sense dictates that if you buy a product online you should pay the same sales tax as if you had bought the same product in a store.”

When told that 68 cents of every dollar spent at a locally owned retailer stays in the community, seven in 10 Americans opt to shop at local brick-and-mortar stores.