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Promotional ideas for right now
Friday, January 11, is the absolute final date for independent booksellers to file marketing agreements to be host stores for World Book Night. “If you didn’t receive an e-mail from me last week with updates: a) please check your spam folder, and b) I haven’t received a form from you,” World Book Night U.S. Executive Director Carl Lennertz said. “Please e-mail me [1], and I’ll send back the form — no worries. It’s also in the Resources section of the WBN website [2] along with other useful items.
And Wednesday, January 23, will be the final day for giver applications to be submitted via the WBN website. Lennertz added this good news: “I’ve sent indie booksellers an Excel form that they can fill out to make becoming a giver simpler. The Excel was included in last week’s e-mail. Let me know if you need it again.”
Lennertz also passed along two simple ideas for right now — before the January 23 giver application deadline — to help indie booksellers promote WBN participation at their stores:
Links:
[1] mailto:carl@worldbooknight.org
[2] http://www.us.worldbooknight.org/resources/all-resources
[3] http://www.us.worldbooknight.org/
[4] http://www.gallerybookshop.com/