A New Source for IndieBound Posters

Sometimes a good poster is worth a thousand manifestos.

[1]The IndieBound movement's eye-catching posters -- with their bold design and clever copy -- have communicated the spirit of IndieBound with a fun, persuasive verve since shoppers first began seeing "Eat Sleep Read" in bookstores in June.

In addition to the IndieBound posters, banners, and handouts available on IndieBound's Bookseller DIY [2] (found on BookWeb.org), ABA has set up shop with a new, online source at RedBubble.com [3] for some of the more popular IndieBound posters. RedBubble is an independent company based in Australia that is now operating in the U.S. The online store [4] will allow ABA member bookstores without a viable local vendor to purchase high-quality, durable posters.

"From the beginning, IndieBound has been about creativity, flexibility, and adapting IndieBound to a bookseller's local community," said IndieBound's Outreach Liaison, Paige Poe, "that's why all the movement's collateral materials are available in digital formats -- and why we encourage booksellers to produce their customized items with a locally owned printer or accessories vendor." However, Poe said that some ABA members have noted that they don't have an appropriate local vendor, "and for them we wanted to establish a convenient source of some of the IndieBound materials."

In addition, ABA is establishing a public store for consumers who want to purchase IndieBound posters that they have seen in member stores. The link is being added to the Gear page [5] on IndieBound.org, where consumers can also easily find an indie bookstore near them.

The online store (www.redbubble.com/people/indiebound [4]) features 17 IndieBound posters, all available in three sizes, ranging in price from $19 to $47.50. The posters are full-color and produced in a durable, vinyl format. Posters are delivered in 10 to 15 business days with standard shipping.

For more information about the new online poster store, e-mail Paige Poe [6].