Celebrate (With) Indies: Signup Opens for Multi-Publisher Promotions

Following on the success of last year’s holiday season multi-publisher promotion, Thanks for Shopping Indie, four new promotions created just for independent bookstores are launching this spring under the banner “Celebrate (With) Indies.” Titles for the promotions celebrating debut authors, moms, dads, and grads were selected by booksellers, and many are Indie Next List Picks and Indie Bestsellers.

Stores can choose to participate in one, some, or all four of the promotions. Signup opens today and runs through April 4 at BookWeb.org/celebrate [1].

“The hundreds of stores that participated in Thanks for Shopping Indie provided very positive feedback,” said Joy Dallanegra-Sanger, senior program officer, BSI, Inc. “We hope even more booksellers will take advantage of these new specials to offer customers a great array of titles for the very busy spring gift-buying season and beyond. All titles in the Celebrate (With) Indies promotions were chosen by booksellers.”

The new promotions give ABA member bookstores the opportunity to celebrate the three major buying periods surrounding Mother’s Day, Father’s Day, and graduations with:

• Celebrate Moms With Indies
• Celebrate Dads With Indies
• Celebrate Grads With Indies

And to do what indies do best — introduce new authors to readers — with:

• Celebrate Debut Authors With Indies
  This promotion will be offered twice in 2013. Spring/Summer titles and full details for the first offer are available now; the second list of titles will be announced in fall 2013. Weekly sales reporting to BookScan is required for some titles in the Debut Author promotion.

To participate in each special, bookstores must agree to promote featured titles through in-store displays, on their e-commerce sites, and via newsletters and social media.

ABA member bookstores can access full details of the promotions and sign up via BookWeb.org/celebrate [2]. The sign-up deadline is April 4.

Electronic files to help stores market each promotion are now available in the Bookseller DIY [3]. Author videos will be available in the DIY in the coming days.