Marketing

Promotional materials are now available to all ABA member stores  participating in Give Me Summer! Give Me Books! a national summer reading program for kids. Six titles tailored to children in each of three age groups — Kindergarten–Grade 2, Grades 3–5, and Grades 6–8— are featured.

Bookstores participating in this spring’s Celebrate Moms With Indies promotion must place their orders with publishers by May 1. For the Dads and Grads promotions, titles must be ordered by June 3.

From April 15 through May 13, any Kobo eReader device purchased at an ABA member bookstore will come with a free copy of the Algonquin eBook What My Mother Gave Me: Thirty-one Women on the Gifts That Mattered Most, edited by Elizabeth Benedict.

The 2013 New Voices Committee has selected 10 noteworthy and exciting debuts publishing between January 1 and June 30, 2013, in two categories: Ages 8 – 12 and Teen.

This Friday, April 5, is the deadline for stores to sign up to participate in this spring’s Celebrate (With) Indies multi-publisher promotions. Booksellers can choose to participate in one, some, or all four offerings.

Stores can choose to participate in one, some, or all four of this spring’s Celebrate (With) Indies multi-publisher promotions, but they must sign up by next Friday, April 5. Stores that are not yet taking part in the promotion can sign up at BookWeb.org/celebrate.

Learn more about four new spring promotions created just for independent bookstores, which launched last week under the banner “Celebrate (With) Indies.” Then sign up. Promotional materials are available, including shelf-talkers and author videos for the Celebrate Debut Authors With Indies campaign.

At the Winter Institute session “Beyond the Traditional Author Event,”panelists sweet pea Flaherty of King’s Books, Lacey Dunham of Politics and Prose, and Lauren Savage of The Reading Bug addressed the logistics of planning successful and creative events to increase traffic and drive sales.

Four new promotions created just for independent bookstores will launch this spring under the banner “Celebrate (With) Indies.” Titles for the promotions celebrating debut authors, moms, dads, and grads were selected by booksellers, and many are Indie Next List Picks and Indie Bestsellers.

At “Marketing That Moves the Needle,” a well-attended Wi8 session, ABA’s Meg Smith and Greg Galloway revealed the results of a marketing experiment, while panelists Julie Wernersbach of BookPeople and Jill Miner of Saturn Booksellers discussed the strategies that work best in their stores.