Marketing

Candlewick and ABA Launch “Find Waldo Local 2013”

Starting on Thursday, February 21, independent booksellers across the country can pre-register to participate in Find Waldo Local 2013, a month-long community-wide scavenger hunt in July 2013 that celebrates the uniqueness, fun, and strength of local businesses.

Kobo Mini Valentine’s Day Promo to Launch January 25

Kobo is launching a national promotional event on Kobo Mini eReaders and Snapbacks leading up to Valentine’s Day. Beginning January 25 and ending February 14, the promotion consists of a Kobo Mini for $59.99 and a free Snapback.

Kobo Interactive Trivia Contest Underway

From now through Wednesday, January 23, Kobo will be offering readers the opportunity to win prizes in a “Guess the Character Trivia Contest.”

Kobo Trivia Contest Postponed Indefinitely

On Tuesday morning, January 15, Kobo announced that the Kobo Interactive Trivia Contest, which was set to start at  at 10:00 a.m. EST, had been indefinitely postponed. Kobo apologized for the inconvenience and said it would let booksellers know when it will be ready to proceed with the contest.

2012 Bestsellers and Indie Next Highlights Ideal for Holiday Promotions

Booksellers looking for help promoting this year’s bestselling titles and indie favorites have readymade tools: The 2012 Indie Bestsellers and the Indie Next Highlights lists.

New Holiday Designs in Booksellers DIY

Five new designs for posters and web banners that promote book buying during the holiday season and beyond are now available to ABA members in the Booksellers DIY.

Weekend Promotions Spur Holiday Sales

Between Small Business Saturday and the Thanks for Shopping Indie and Kobo Mini promotions, many ABA members were reporting increases in holiday weekend sales and a renewed sense of appreciation for locally owned businesses among their customers.

Small Business Saturday’s Success Puts Indies in Media Spotlight

In its third year, American Express’ Small Business Saturday has established itself as the preeminent national holiday promotion for Main Street businesses, and it is generating substantial national and local advertising that encourages consumers to support their locally owned businesses.

An Important Update on Affiliate Links and Constant Contact E-mails

ABA is warning stores participating in the Kobo partnership that there could be unintended negative consequences to using a third-party e-mail service when distributing promotional links to customers.

Stores Launch Kobo Marketing Efforts

As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.

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