Gail F. Goodman, president and CEO of Constant Contact, explains why companies should consider online tools an essential part of maintaining and strengthening relationships with customers and how bookstores in particular can put her advice into practice.
A fun, new design for a bookmark and poster has just been added to ABA’s Bookseller DIY. “Fire Up Your Imagination,” featuring a colorful, friendly dragon, comes to the U.S. courtesy of the Booksellers Association of the United Kingdom and Ireland.
In her bimonthly letter to member stores, ABA President Becky Anderson writes about some of things that Anderson’s Bookshops are doing “to keep the momentum going in our stores,” and encourages others booksellers to do the same.
The 2012 New Voices program has grown to include a new spring marketing package to be released in time for summer reading. Featured middle grade and young adult titles were chosen by a committee of 12 ABC Group at ABA member booksellers.
To celebrate spring and help stores find a fresh, new promotional look, ABA’s Bookseller DIY sports 11 new designs for posters, web banners, and bookmarks that can be easily produced at local printers.
