Marketing

World Book Night Title Selection Almost Complete

Carl Lennertz, executive director of World Book Night in the U.S., announced this week that the selection process for the 25 titles to be given away during the April 23 U.S. event is nearing completion.

ABC Best Books for Children Catalog on its Way

This year’s full-color, 20-page ABC Best Books for Children Catalog featuring more than 200 fully vetted frontlist and backlist titles is slated to arrive at all ABA member stores by next week.

Ignatius Reilly in the House; Or, Bookstore Game Night

Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.

Farley’s Bookshop Goes Big With Small Presses

A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.

Workman Gives Booksellers a Square Deal

This September, Workman Publishing launches The Square Deal, a program that blends its bestselling backlist with a standout display and generous terms.

15 Reasons Why Bookstore/Library Partnerships Are Beneficial

Naomi McEneely, the events coordinator at Lake Forest Book Store, explains why the bookstore’s partnership with area libraries has been beneficial on every level.

Harper Offers 20 e-Books for $20

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

Customers Rally Around Old Firehouse Books

In March, Old Firehouse Books’ Jacqie Hasan told customers that the Fort Collins, Colorado, bookstore was having a “lean spring,” and she suggested a concrete way for customers to help. By the end of April, sales were up eight percent.

SFSU Bookstore Launches Buyback App

Last month San Francisco State University Bookstore launched an app to streamline their buyback process. A first in California, the buyback app allows SFSU students to scan the barcodes of used textbooks with their smartphone and instantly find out how much the bookstore will pay for their books.

Zane Talks Customer Service at ABA Opening Keynote

Christopher J. Zane, the founder of Zane’s Cycles and a nationally noted entrepreneur and speaker, opened ABA’s Day of Education with an engaging keynote that offered his perspective on “the most important part of the retail industry.”

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