Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.
With an assortment of red balloons, a stuffed pig, and a chocolate cake, nationally recognized business strategist Bob Phibbs demonstrated to booksellers at Wi6 that presentation matters, and by having fun you can grow your sales and customer base.
It’s less than two weeks since Google eBooks™ went live, but many booksellers are fully engaged in the first stage of their e-book marketing campaigns. The Book Bin is offering loaner Sony Readers; Tattered Cover has highlighted four agency titles, while Kepler’s promoted non-agency books; and Gallery Bookshop & Bookwinkle’s Children’s Books hosted a digital petting zoo.
Skylight Books, which has created various innovative marketing campaigns, recently developed a new raffle series called “Fine Prints.” During October, every customer who spent $40 or more was eligible to enter the raffle.
American Express OPEN has joined with advocacy groups and public and private organizations to declare the Saturday after Thanksgiving as Small Business Saturday. The first 10,000 business owners who sign up for Small Business Saturday will receive $100 in free Facebook advertising.
WORD bookstore in Brooklyn was recently recognized by the Village Voice for “Best Off-Line Personal Ads - 2010” for its matchmaking board – a success that has spawned bookish love connections and press coverage since its debut last July.
