Marketing

With the completion last week of IndieCommerce’s pre-holiday upgrades, booksellers have a new set of tools to drive sales between their bricks-and-mortar and online stores and customers have an easier shopping experience.

With the recent arrivals of the ABC Best Books for Children catalog and the New Voices fliers, indie booksellers have two robust tools to help guide holiday shoppers toward a selection of outstanding books for children and teens.

World Book Night U.S. has launched the official website for the April 23 celebration that aims to spread a love of reading and books through the giveaway of a million books across the country on one night. WBN also launched this week on Twitter and Facebook.

The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.

For new booksellers and experienced ones who would like a quick review, we present BTW’s annual holiday preparations checklist. We hope you’ll find something here that can help make the season go a little smoother for you, your staff, and your customers.

New holiday designs, which bear the tagline “Indie Booksellers Hold Up Half the Sky,” are now available in ABA’s Bookseller DIY.

Candlewick Press has named Marika McCoola of The Odyssey Bookshop in South Hadley, Massachusetts, as the winner of its CHIRP scholarship to Winter Institute 7.

The newest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Random House.

This week, ABA unveils new indie-inspired poster and bag designs in the reorganized Bookseller DIY.

Plans for the April 23 celebration of World Book Night in the U.S. are moving along, with the announcement this week of the U.S. organization’s Board of Directors and news that the title selection process is nearing completion.