Marketing

Film Company Offers Promos, Giveaways

To help booksellers capitalize on the October 29 movie release of The Girl Who Kicked the Hornet's Nest, Music Box Films is offering free passes, a free documentary, and a chance for consumers to win a trip to Sweden.

Coffee With a Bookseller at Warwick’s

On the second Tuesday morning of every month, Warwick’s hosts “Coffee With a Bookseller.” The store serves free coffee and scones, and staff member Seth Marko leads customers on a “casual, informal journey” through new releases and Warwick’s staff picks.

Videochat Builds Enthusiasm for Little Princes

With the help of technology, publisher William Morrow has begun building excitement for the January release of Conor Grennan’s memoir, Little Princes: One Man's Promise to Bring Home the Lost Children of Nepal.

San Diego Indies Provide Newspaper Book Reviews

When the San Diego Union Tribune cut its coverage of arts and books, several area booksellers stepped in to provide the newspaper with book-related content.

Rent-a-Book: Read, Recycle, Repeat

The Annapolis Bookstore's new "Rent-a-Book" program is a "win-win situation" that has drawn "phenomenal interest," said co-owner Mary Adams.

Strong Websites Increase Indies' Reach

As a growing number of independent booksellers look to make their online presence a key part of their store identity, it is important to ensure that the bookstore website is as productive as possible.

GetGlue Users Check In With IndieBound

The GetGlue iPhone app offers readers a new way to connect with the Indie Next List.

Music Box Films Offers Promotional Materials for The Girl Who Played With Fire

To help booksellers capitalize on film-release buzz for The Girl Who Played With Fire, Music Box Films is offering a multifaceted promotion, including free passes, a free documentary, and, appropriately, free temporary tattoos.

Exploring Facebook's Ad Options

Facebook offers an inexpensive, targeted ad platform that may help booksellers reach new customers.

Booksellers Try “Getting Into Bed” With Bloggers

Booksellers around the country have started teaming up with local bloggers to promote events, increase sales, and expand their reach in both the online and physical communities.

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