Marketing

The Bookseller Do-It-Yourself toolbox for creating IndieBound and indie-inspired marketing materials is sporting a new look, a new feature, and a poster with a cool new summer design.

“Big Break for Small Business,” the second annual contest sponsored by American Express OPEN and Facebook, will award five winning businesses both $25,000 to grow their businesses and a one-on-one strategy session. The entry period ends July 13.

The IndieCommerce Publisher Promotions page has been updated this week with one promotion just underway and two upcoming for the month of July.

In July, people in cities and towns across the country will head out on scavenger hunts to find Waldo during a month-long series of events spearheaded by their local independent booksellers. The stores are all participants in “Find Waldo Local,” a campaign sponsored by Candlewick Press and ABA that aims to spur local shopping while celebrating Waldo’s 25th anniversary.

This week, a new video featuring Ann Patchett and short clips of more than a dozen authors have been added to the Why Indies Matter campaign’s special YouTube channel, and a new letter-size poster is in the Booksellers DIY, alongside web graphics and button designs.

Reporting to the Indie Bestseller Lists each week showcases the strength of the indie channel in the publishing industry and enables everyone to see what independent booksellers are recommending — and what their customers are buying.

Monday, June 18, is the deadline for booksellers to send in title recommendations for World Book Night 2013.

ABA has launched a new video campaign that captures unscripted and impromptu testimonials about independent bookstores from authors, customers, and indie supporters around the country.

In response to enthusiastic bookseller support, Abrams has increased the number of assortments in its Fall 2012 The Art of Selling Books promotion to 25.

To thank indie booksellers for their support of Jan-Philipp Sendker’s The Art of Hearing Heartbeats, Other Press is giving ABA members a chance to win a visit from the author this summer.