2005 Book Sense Bestsellers Provide Marketing Opportunities Aplenty

The 2005 Book Sense Bestsellers, a special listing of the year's bestselling titles at independent bookstores with Book Sense nationwide, was created to provide stores with a versatile marketing tool to help drive sales during the all-important holiday season and into the new year. The list provides the year's top 15 titles in six categories: Hardcover Fiction, Hardcover Nonfiction, Paperback Fiction, Paperback Nonfiction, Children's Fiction, and Children's Illustrated.

Each category list is available in an 8-1/2" x 11" downloadable PDF that can be displayed individually or all six can be placed together to create one large Book Sense 2005 Bestsellers poster. The colorful PDFs are an ideal backdrop for displays in the store and in the front window.

Associate Book Sense Marketing Director Meg Smith is hoping that savvy booksellers, who know how much their customers love lists, will take advantage of the versatility of the year-end lists. Besides displaying the lists singly or together, Smith noted that they can be reproduced as fliers and placed at the cash wrap or used as bag-stuffers.

"The year-end lists are also great hooks for the local media," noted Smith. "And they are equally effective in driving sales when they are included in the store's printed or e-mail newsletter."

For the Book Sense 2005 Bestsellers List in both PDF and text format, click here.

To use the PDFs to create a large poster-effect, booksellers should place the Hardcover Fiction, top left; Hardcover Nonfiction, top right; Paperback Fiction, middle left; Paperback Nonfiction, middle right; Children's Fiction, bottom left; and Children's Illustrated, bottom right.

Questions or inquiries regarding the Book Sense 2005 Bestsellers should be addressed to Smith at meg@booksense.com.