ABA Hosts Inaugural IndieCommerce Institute

The IndieCommerce Institute, which debuted in Chicago yesterday, drew close to 70 booksellers who took part in a day of intensive work focused on building a better website and developing e-commerce.

The event, sponsored by the Ingram Content Group, offered three educational tracks based on booksellers’ experience with their IndieCommerce websites — introductory, more experienced, and master class.

Booksellers in Track 1 at the IndieCommerce Institute prepare to begin a full day of programming, developed specifically for new users and those who needed a refesher course.

IndieCommerce Customer Service Representative Valerie Federici works with Jim Erwin of Main Street Books in St. Charles, Missouri.

ABA CEO Oren Teicher and IndieCommerce Senior Customer Service Rep Scott Nafz greet booksellers at the IndieCommerce Institute.

It was a fully wired day at the IndieCommerce Institute, as booksellers powered up their laptops and participated in an interactive, online learning experience.