ABA to Offer Education at Fall Trade Shows

ABA will be offering education sessions in conjunction with the nine fall regional shows. Here's a look at what's planned for NEIBA, MBA, and NCIBA.

An article in last week’s edition of Bookselling This Week featured the education programming ABA will be offering at the NAIBA, MPIBA, and SIBA regional trade shows this fall. This week, BTW details three more trade shows.

In addition to offering education, ABA will also have a booth on the trade show floor at each, where booksellers can learn about membership specials and enter their names for a chance to win a scholarship to ABA's Sixth Annual Winter Institute, to be held January 19 - 21, 2011, just outside of Washington, D.C.

Details about regional programming and trade show registration information can be found on the respective regional websites.

New England Independent Booksellers Association (NEIBA): September 30 - October 2, Rhode Island Convention Center, Providence, RI

ABA staff at the show will include CEO Oren Teicher, Senior Public Policy Analyst David Grogan, and Member Relations Manager Kaitlin Pitcher.

• E-Fairness Update with State by State Roundtables: September 30, 4:30 - 5:30 p.m.
  In this session on e-fairness, ABA Senior Public Policy Analyst David Grogan will provide a briefing on state sales tax fairness efforts in the NEIBA region. He will discuss the strategies that booksellers can use to help move e-fairness efforts forward, detail current ABA initiatives, share how-to's for legislative meetings, and answer questions. Following Grogan's presentation, booksellers will organize by state for further discussion.

Midwest Booksellers Association (MBA): October 1 - 2, RiverCentre, St. Paul, MN

ABA staff at the show will include Technology Director Matt Supko and Member Relations Manager Elizabeth Nichols.

• Techniques & Tactics for Online Website Promotion: October 1
  Want better placement in search results? Make the most of your website, and increase your audience and your sales. From hyperlocal searches and affiliate marketing to advanced analytics and beyond, learn how to build a meaningful relationship between your website and search engines and your community. Presented by Matt Supko.

• Business of Accepting Credit and Debit Cards: October 1
  Learn how to navigate the myriad rules associated with accepting credit and debit cards. From managing procedures to ensure you are getting the best rate to understanding PCI compliance, learning more about this topic can save you money. Presented by Sarah Bagby, Watermark Books.

Northern California Independent Booksellers Association (NCIBA): October 14 - 16, Oakland Convention Center/City Center Marriott, Oakland, CA

ABA staff at the show will include CEO Oren Teicher, Technology Director Matt Supko, and Member Relations Manager Kaitlin Pitcher.

• Practical Ways to Use IndieCommerce: October 14, 1:15 - 2:45 p.m.
  In this session, ABA's Technology Director Matt Supko will moderate a discussion on the updated IndieCommerce product, answer questions, and provide a demonstration.

ABA will also be offering programming at three other fall shows:

• Pacific Northwest Booksellers Association (PNBA): October 7 - 9, Airport Holiday Inn, Portland, Oregon
• Great Lakes Independent Booksellers Association (GLIBA): October 8 - 10, Hyatt Regency, Dearborn, Michigan
• Southern California Independent Booksellers Association (SCIBA): October 23, Renaissance Hollywood Hotel & Spa, Los Angeles, California

Watch BTW for further details.