Books@BEA Online Product Catalog Goes Live

Above the Treeline has launched Books@BEA, the official online product catalog for BookExpo America 2010. The catalog, featuring more than 10,000 titles from 300-plus exhibitors at this year's show, is available to attendees and other interested book professionals at www.booksatbea.com. Plans call for a mobile version for iPhone, Android, and Blackberry to be available in the next few days.

Books@BEA is powered by Edelweiss, the Internet-based digital catalog service from Above the Treeline. It provides users with the ability to search and browse titles by keyword, exhibitor, genre, format, publication date, and event. Registered Edelweiss users can also add tags and notes that will be stored for future reference.

"It's all about bringing people and books together," said John Rubin, CEO and founder of Above the Treeline, "It's why our customers use Edelweiss and it's why we all come to BEA. Books@BEA will make it easier for everyone to keep on top of the hot titles and to find the undiscovered gems."

More information about Books@BEA is available via e-mail to booksatbea@abovethetreeline.com.