Bookstore Sales Soft in July
Bookstore sales remained soft with July revenue off for the fourth month in a row. July 2004 bookstore sales of $1,153 million were 1.9 percent lower than the $1,175 million seen in July 2003.
Bookstore sales continued to disappoint, especially when contrasted with the strong performance of overall retail for the same period.
Overall retail of $347 billion for July 2004 was 7.4 percent better than the $323 billion in July
Period | 2003 Final (Millions of Dollars) | 2004 (Millions of Dollars) | % Increase 2004 Over 2003 |
January | 2,172 | 2,153 | (0.9) |
February | 1,043 | 1,144 | 9.7 |
March | 963 | 1,067 | 10.8 |
April | 1,018 | 1,016 | (0.2) |
May | 1,143 | 1,097 | (4.0) |
June | 1,222 | 1,191 | (2.5) |
July | 1,175 | 1,153 (p) | (1.9) |
YTD | 8,736 | 8,821 | 1.0 |
(p) Preliminary figure
Note: Estimates reflect sales of all types of participating bookstores, including trade, college, religious, chain stores (including superstores), and others. A bookstore is defined as any retail establishment with sales comprised of more than 50 percent new books and periodicals, and estimates include sales of all products in these stores.
Source: Bureau of the Census, Current Retail Trade Branch.