Chefs Add 'Sizzle' to BookExpo America

CookBook Expo Provides Author Chef Demonstrations

For the third consecutive year, cookbook authors will provide demonstrations and prepare their favorite dishes right on the BookExpo America (BEA) convention floor. Delectable tastes and delicate aromas will permeate the CookBook Expo demonstration area as chefs show off their talents and teach their audience how to cook with chocolate or grill their favorite Latin dishes. In the three years since it was created, CookBook Expo has quickly become a favorite spot on the exhibit floor. The chefs will also be available for an autographing immediately following their demonstration.

"CookBook Expo has become a lively and interactive part of the overall convention experience," notes Greg Topalian, vice president and show director for BEA. "These chefs are extremely talented and the sights and smells they bring to BEA are a delightful addition. We are very pleased to be able to provide booksellers with this unique environment to meet their favorite cookbook authors."

CookBook Expo will be located on the main exhibition floor (Aisles 2000-2111). CookBook Expo is sponsored by the Culinary Institute of America and John Wiley & Sons.

Author Chefs participating in Cookbook Expo and the schedule of appearances are as follows:

Friday, May 3

• Mary Bartz (Betty Crocker Spokesperson), BETTY CROCKER'S COOKY BOOK and BETTY CROCKER'S ULTIMATE CAKE MIX BOOK (John Wiley & Sons)
  Demo: 10:00 a.m. - 11:00 a.m., Autographing: 11:00 a.m. - 11:30 a.m.
• Douglas Rodriguez, LATIN FLAVORS ON THE GRILL (Ten Speed Press)
  Demo: 12 noon - 1:00 p.m., Autographing: 1:00 p.m. - 1:30 p.m.
• Mary Bartz (Betty Crocker Spokesperson), BETTY CROCKER'S QUICK & EASY COOKBOOK (John Wiley & Sons)
  Demo: 2:00 p.m. - 3:00 p.m., Autographing: 3:00 p.m. - 3:30 p.m.
• John Stage, DINOSAUR BAR-B-QUE, AN AMERICAN ROADHOUSE (Ten Speed Press)
  Demo: 4:00 p.m. - 5:00 p.m., Autographing: 5:00 p.m. - 5:30 p.m.

Saturday, May 4

• Michael Chiarello, MICHAEL CHIARELLO'S CASUAL COOKING (Chronicle Books)
  Demo: 10:00 a.m. - 11:00 a.m., Autographing: 11:00 a.m. - 11:30 a.m.
• James Peterson, GLORIOUS FRENCH FOOD, (John Wiley & Sons)
  Demo: 12 noon - 1:00 p.m., Autographing: 1:00 p.m. - 1:30 p.m.
• Tish Boyle, THE GOOD COOKIE: OVER 250 DELICIOUS RECIPES FROM SIMPLE TO SUBLIME (John Wiley & Sons)
  Demo: 2:00 p.m. - 3:00 p.m., Autographing: 3:00 p.m. - 3:30 p.m.
• Maricel Presilla, THE NEW TASTE OF CHOCOLATE: A CULTURAL & NATURAL HISTORY OF CACAO WITH RECIPES (Ten Speed Press)
  Demo: 4:00 p.m. - 5:00 p.m., Autographing: 5:00 p.m. - 5:30 p.m.

Sunday, May 5

• Rosario Safino & Judith Sutton, TRUFFLES IN ALL THEIR GLORY: HOW TO COOK WITH NATURE'S RAREST TREASURE (John Wiley & Sons)
  Demo: 10:00 a.m. - 11:00 a.m., Autographing: 11:00 a.m. - 11:30 a.m.
• Patricia Mitchell, Thomas Gumpel and Michael Weiss, PRO CHEF, 7th ed. & EXPLORING WINE, 2nd ed. (John Wiley & Sons)
  Demo: 12:00 p.m. - 1:00 p.m., Autographing: 1:00 p.m. - 1:30 p.m.

For information concerning BookExpo America and registration, please call (800) 840-5614 or (203) 840-5614 (international), or visit the BEA Web site at www.bookexpoamerica.com.