Easy Gift Card Store Locator on BookSense.com

Book Sense wants to remind booksellers participating in the gift card program that they can direct consumers to the BookSense.com hub site to easily locate a redeeming store anywhere in the U.S.

The gift card store locator is part of a more bookseller- and consumer-friendly bookstore search feature launched by BookSense.com in November. The BookSense.com hub site now prominently features two check boxes: "Accepts Gift Cards" and "Has a website," both of which can be utilized in simple zip code searches, as well as in advanced searches.

Checking the "Accepts Gift Cards" box will return a list of all stores that sell and redeem Book Sense Gift Cards -- an extremely useful feature for this hectic holiday season when sales of gift cards reach their peak. Users who check the "Has a website" box will be presented with a list of all stores in the Book Sense program that list a website address.

The advanced search feature enables consumers to enter several criteria to narrow down their results. New to the advanced search is the ability to search for stores by specialty. By using these new features together, consumers can conduct more complex searches -- for example, all children's bookstores in California that participate in the Book Sense Gift Card program and have a website.

For booksellers who prefer to print a list of all stores participating in the gift card program, a multi-page PDF is available on BookWeb.

Questions about the Book Sense Gift Card Program should be addressed to ABA Marketing Director Jill Perlstein at jill@booksense.com or (800) 637-0037, ext. 6642.