Final Forum in Massachusetts Next Week

On Wednesday, April 26, American Booksellers Association CEO Avin Mark Domnitz and COO Oren Teicher will be at the Westford Regency Hotel & Conference Center in Westford, Massachusetts, for a Booksellers Forum and Education Program to be held in conjunction with the New England Booksellers Association. The program, the last of this year's 2006 Winter/Spring schedule, is free and open to all owners and staff of ABA and NEBA member bookstores.

Domnitz will present the education session "Handselling: Customer Service With Results," beginning at 2:00 p.m. Booksellers will learn how to use, or improve, their handselling strategies to grow a store's reputation, energize staff, and increase sales. The focus will be on attracting and training good handsellers, integrating handselling into marketing efforts, and ensuring that customers walk away with a unique and positive shopping experience.

Following the seminar, at 4:15 p.m., Domnitz and Teicher will provide an update on ABA programs and initiatives at the Booksellers Forum. Participants will have also the opportunity to ask questions and share ideas and suggestions.

The day's events will conclude with an ABA Wine & Cheese Reception from 6:00 p.m. to 7:00 p.m.

To help ABA make arrangements for the forum program, booksellers who are planning to attend are asked to contact Margaret Petrie at margaret@bookweb.org or (800) 637-0037, ext. 6614.