New & Upcoming eBook Promos

BTW’s spotlight on current and upcoming eBook promotions that booksellers can choose to highlight on their IndieCommerce websites returns this week with 15 promotions, including three free samplers, a selection of cookbooks and home organizers, great titles for Valentine’s Day, President’s Day, Ash Wednesday, and more.

Each is highlighted on the IndieCommerce Publisher Promotions page, and several feature custom web banners provided by their publishers. When sale dates kick in, the prices on IndieCommerce sites’ product pages will change automatically. Details provided on IndieCommerce.com include product numbers and promotional materials to help stores draw attention to Kobo eBooks on sale.

On Sale:

• It’s Cold Outside: Start date 01/07/2013; end date 03/04/2013
   
• Love Is Epic – Teen Reads for $2.99:  Start date 01/28/2013; end date 03/04/2013
   
• Lucky 7 – Julia Alvarez: Start date 02/01/2013; end date 02/28/2013
   
• Blue Plate Special – Sugar Meets Spice: Start date 02/01/2013; end date 02/28/2013
   
• Storey’s Fresh Picks – Clean Energy, Clean Home: Start date 02/01/2013; end date 02/28/2013
   
• Ash Wednesday: Start date 02/04/2013; end date 02/18/2013
  
  
• Steals & Deals: Start date 02/04/2013; end date 02/18/2013
   
• Get a Digital Kiss for a Buck: Start date 02/04/2013; end date 02/25/2013
   
• Great Love Stories: Start date 02/04/2013; end date 02/25/2013
   
•  Valentine’s Books: Start date 02/04/2013; end date 02/18/2013
   
•  Stranger Than Fiction: Start date 02/11/2013; end date 02/25/2013
   
• President’s Day Promo: Start date 02/11/2013; end date 02/25/2013

Free Samplers:

• Dark Places Free Sampler: Start date 08/01/2012; end date open
   
• HarperCollins Free Samplers Start date 12/18/2012; end date open
   
• Buzz Books 2013: Start date 02/05/2013; end date open

Stores with questions about loading promos to their website can find answers on the IndieCommerce.com Help page or by contacting IndieCommerce customer service.

Publishers with upcoming e-book promotions are encouraged to send details and promotional materials to IndieCommerce Service Rep Valerie Federici and ABA Senior Program Officer Joy Dallanegra-Sanger.