Publisher Ad Kudos and a Subtitle Snafu

Posted Wednesday, Oct 30, 2002

By Carl Lennertz

So, when I'm on deadline for each 76, madly double-checking ISBNs and ship dates, and store city and state, if you don't provide them (hint, hint), I always make one big boo-boo. I'm also usually amused about what I was thinking when I made said boo-boo.

When finishing the winter Kids' 76 last week, I madly typed in the subtitle of the #1 pick, A HOUSE CALLED AWFUL END: Book One of the Eddie Dickens Trilogy, by Philip Ardagh; illus. by David Roberts (Holt, $14.95, 0805068287) as the Eddie Hawkins trilogy. Not a BIG deal, but wrong nonetheless. We caught it in time before it went to the printer, but what was I thinking? Eddie Hawkins?? Was an Edie Hawkins an old girlfriend? Was it that I've been listening to The Band lately, once known as the Ronnie Hawkins something or other, I think. I finally decided it was because one of the best songs of the '60s – oh god, flashback – was "Oh, Happy Day" by the Edward Hawkins Singers.

Anyway, I knew you'd be fascinated by that. Right.

Publisher Ad Kudos:
Many, many, many thanks to all the publishers who advertise with us in our ad format, and to those who mention Book Sense in their own ads. Please give these books an extra look.

The October 28 New Yorker, out now, has TWO color Book Sense ads from Random House. Please check your 76 display of:

Top Ten pick: CLOUD OF SPARROWS, by Takashi Matsuoka (Delacorte, $24.95, 0385336403) Also a Random House Audio CD (0553713906)

LULLABY, by Chuck Palahniuk (Doubleday, $24.95, 0385504470)

Book Sense mentioned in NYTBR ads this coming Sunday: