'Opening a Bookstore' Spring Training Program Offered

The bookstore training and consulting group of Paz & Associates, in conjunction with the American Booksellers Association, is offering a spring workshop for those interested in, or already involved in, the process of opening or buying a bookstore. "Opening a Bookstore: The Business Essentials" will be held on March 23 - 28 in Fernandina Beach, Florida.

Participants will learn:

• how the book industry works and how it differs from other retail industries;
  
• how to assess financial requirements, including opening costs and funding sources;
  
• what to consider when choosing a site, as well as bookstore design fundamentals;
  
• how to select and manage inventory;
  
• what to look for in a computerized management system;
  
• how to develop a marketing plan;
  
• why publisher co-op money is important;
  
• how innovation is key to competing in today's marketplace;
  
• plus much more.

The week-long workshop will include opportunities to meet industry professionals, learn from an insider's perspective, and have one-on-one time with trainers. Attendees are encouraged to bring their financial projections, drawings and pictures, lease agreements, and all questions and concerns.

For the workshop agenda, the list of trainers, and a registration form, visit www.pazbookbiz.com or call (800) 260-8605. Registration is limited to 20 stores.