Special Winter Institute Hotel Rate Extended for Third Night

The American Booksellers Association has announced the availability of a third night's accommodations at the special reduced hotel rate for booksellers attending the first annual Winter Institute, to be held on Thursday, January 26, and Friday, January 27, 2006, in Long Beach, California. Now, in addition to Thursday and Friday nights, the special hotel room rate of $89 per night at the Long Beach Hilton is also available for the night of Wednesday, January 25.

The Winter Institute's comprehensive program, which is open to all ABA member booksellers -- owners and staff -- free of charge, includes all of ABA's education sessions from this past June's BookExpo America, as well as two new sessions developed in response to bookseller input gathered through ABA's 2006 Education Survey. The extensive two-day program is designed to serve new and seasoned booksellers alike, and will cover everything from budgeting and monitoring to reevaluating payroll expenses, from understanding best co-op practices to buying and selling non-book products.

To receive the special rate, hotel reservations must be made by November 15. Reservations may be made by calling (800) 445-8667 and asking for the "ABA Education Institute" block of rooms or through Hilton's online reservation form, available through the Winter Institute registration page at www.bookweb.org/institute. (The three-letter group/convention code -- "ABA" -- must be used to receive the $89 room rate.)

ABA is currently seeking publisher sponsorship for the Winter Institute. Interested publishers should contact Book Sense Marketing Director Mark Nichols at mark@booksense.com or (800) 637-0037, ext. 6640.

For more information about the Winter Institute, go to www.bookweb.org/education/institute. Questions and comments should be addressed to ABA's associate director of programming, Kristen Gilligan, at (800) 637-0037, ext. 6613 or at kristen@bookweb.org.