"Don't call them sidelines, junk, or stuff. Call non-book items 'gifts,'" said Mary McCarthy of Harry W. Schwartz Bookshops in Milwaukee during the panel presentation "Buying, Selling, and Managing Gifts, Sidelines, and Other Non-Book Products 201" at last month's BookExpo America in New York City. The session, moderated by ABA Marketing Director Jill Perlstein, also featured Lance Fensterman of Bound to Be Read in St.