In response to the growing number of self-published authors seeking shelf space at indie bookstores, savvy booksellers are establishing programs that clearly define their requirements and streamline the consignment process.
Christine Onorati of WORD and Kelly Justice of Fountain Bookstore offer tips to increase online sales and to ensure your customers know that your website is always open for business.
Several booksellers recently reconsidered the art of the display. Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.
E-newsletters still get top ranking for being an in-depth, tailored format to communicate with customers about store news, but they can be a time sink. Here are few quick tips for adding readymade content.
Joseph-Beth Booksellers, which has four locations in Kentucky and Ohio, has turned to paid advertising on Facebook as a way to promote its many events to a wide range of people with similar interests.
Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.
Whether you’re playing Chickyboom, Scrabble, or Jishaku, or holding a literary trivia contest, bookstore game nights can draw regulars and boost sales.
A consignment arrangement with small presses has enabled Farley’s Bookshop in New Hope, Pennsylvania, to build a deeper inventory selection that has grown customer interest and the store’s bottom line.
To counter the increasing number of customers who come to events after purchasing the featured book elsewhere, some booksellers are creating alternative ways to ensure a profit.
Naomi McEneely, the events coordinator at Lake Forest Book Store, explains why the bookstore’s partnership with area libraries has been beneficial on every level.
