Representatives of Google will take part in next month’s Winter Institute at two sessions on Google Analytics and at the Ask ABA Table at the Consultation Station, all on Thursday, January 19.
E-readers cheaper, but not e-books; Readers return to the stores; ABA’s Teicher talks to HuffPost; HuffPost launches book club; November retail sales rise; Ingram to distribute Turner Publishing
The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who shared their best practices with BTW.
Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.
Next week, just in time for Halloween, Sourcebooks’ promo on paranormal romances and Unbridled’s sale on Cranioklepty: Grave Robbing and the Search for Genius kick in.
