Literacy/Reading

On Thursday, March 13, the American Booksellers Association participated in the Library of Congress Center for the Book's annual Reading Promotion Partners Meeting, held at the Library of Congress in Washington, D.C. Representing ABA at the meeting was Jill Perlstein, ABA's director of marketing. "It was a productive meeting," Perlstein reported. "It's encouraging to see how many groups are looking to get together to promote literacy."

The citywide book club trend, which began in Seattle six years ago, continues its remarkable popularity, with new community-reading initiatives sprouting up around the nation at an amazing pace. When BTW first published a listing of citywide book club initiatives in March 2002, there were 45 community-reading events listed. Eleven months later, the number has almost tripled, and now lists 124 cities, counties, or states that have organized (or are organizing) events that encourage communities to read the same book at the same time.

ABA's Prescription for Reading is in full swing, and booksellers who spoke to BTW reported that they are having great success with this year's program. "We started out with 200 books [for the program]," said Lee Kimball, manager of The Library Shop in Richmond, Virginia. "We ended up having to order another 1,000 more."

The Citywide Book Club trend, which began in Seattle six years go, shows no sign of slowing down. When Bookselling This Week first created its Citywide Book Club list in March 2002, there were 45 known community-reading initiatives. Seven months later, the number has more than doubled, and now lists 94 cities, counties, or states that have organized (or are organizing) events that encourage communities to read the same book at the same time.

Throughout the U.S. this month and next, the importance of reading is taking center stage as 22 State Centers for the Book help to promote the upcoming National Book Festival, to be held in Washington, D.C., on Saturday, October 12, 2002. In Arkansas and Minnesota, state Centers for the Book are doing this with help from independent booksellers.

ABA has announced that the successful Prescription for Reading program will be expanding to include a number of other organizations providing services for children. These include daycare centers, preschools, nursery schools, independent pharmacies, local Y's, day camps, senior citizen centers, or any organization that serves parents or grandparents of young children.

On July 25, First Lady Laura Bush and Librarian of Congress James H. Billington announced that the second National Book Festival would be held in Washington, D.C., on Saturday, October 12, 2002. "America was transformed three days after the first National Book Festival was held September 8, 2001," Mrs. Bush said in a statement. "But one thing that did not change was our love of spending time with friends and family -- especially our children.

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Established in 1966, Washington, D.C.-based Reading Is Fundamental is the nation’s oldest and largest children’s literacy organization. In May, it capped its 35th anniversary with a "National Reading Celebration," which featured special events at the National Museum of Natural History in Washington during RIF’s annual Reading Is Fun Week, which ran from May 5-12.

Booksellers around the country have more reasons than ever to sign on to the 2002 Prescription for Reading marketing program. This year, Prescription for Reading is sponsored by a partnership of ABA, Book Sense, Chronicle Books, Baker & Taylor, and the Pizza Hut® BOOK IT!® Program. All of these partners have a strong interest in improving literacy and the general well-being of children.