The American Booksellers Association is partnering with Scholastic to create an exclusive, promotional marketing card for this fall's launch of The 39 Clues. Featuring books, cards, and a dynamic online game, The 39 Clues is a multimedia series that offers a combination of action and humor for middle graders -- including reluctant readers and video game players. Book #1, The Maze of Bones by Rick Riordan, launches on September 9, 2008.