Baker & Taylor has teamed up with Disney and Buena Vista Home Entertainment to present to independent booksellers a promotional offer meant to make it easier for booksellers to market DVDs in their stores. The companies are offering bookstores a Disney DVD display rack featuring a selection of 16 Buena Vista Home Video titles. Bookstores that participate in the promotion will receive a $100 placement fee, 90-day payment terms, and a free merchandising display unit. The offer is limited to the first 500 customers.
