76 Mentions in Publisher Advertising on the Rise

by Carl Lennertz

It is a credit to the independents who have put their heart and soul into the Book Sense program that publishers have recognized its impact on sales and are, more and more, mentioning a book’s Book Sense 76 status in national advertising. Time Warner even put the Book Sense logo in EVERY ad they ran for a year.

As I’ve noted in recent e-mails, three ads in the June 2 New York Times Book Review mentioned the 76, and two in this coming Sunday’s issue do, too. Many publishers, including St. Martin’s, Tor, Harper, Morrow, Wiley, Grove, Houghton, Hyperion, Talk/Miramax, and others did this throughout the past year, and Random House put "Booker Prize Finalist/Book Sense 76 Pick" in equal-size type in the ads for Ian McEwan’s Atonement. It was great to see that proximity!

And news just in that Overlook will tout The Company’s 76 status in a major ad campaign they are doing before Father’s Day. Here’s a list of publications that will run ads:

• New York Times
  
• Los Angeles Times Book Review
  
• USA Today
  
• Chicago Tribune
  
• Washington Post Book World
  
• Washington Times
  
• San Diego Union-Tribune Book World
  
• Boston Globe
  
• Miami Herald
  
• Houston Chronicle
  
• Dallas Morning News
  
• The New Yorker
  
• New York Observer
  

Again, thank you, to our publisher partners!