Booksellers Put Their Mark on Book Sense 76

Booksellers know that the Book Sense 76 is a great marketing tool. But now booksellers are finding out that adding their store's logo on the front of the flyer makes it an even better marketing tool.

One such bookseller is Susan Novotny from the Book House of Stuyvesant Plaza in Albany, New York. This is her second year circulating 40,000 imprinted 76 flyers in her local entertainment/alternative weekly, and she couldn't be happier with the results. "What a response from the public," Novotny said. "Men and women from all walks of life are coming in with the '76' all marked up and ready to buy."

Minimum order for personalized Book Sense 76 is only 10,000 copies and plate preparation is free. The paper cost is $188 per 10,000, and plate change cost is $385 per issue. There is also a shipping charge from the printer. Just remember that the deadline for the imprinting request is no later than the first of the month for the following month's issue. For more info, contact Linda Ford at lindaf@bookweb.org or call (800) 637-0037, ext. 1276, or to download a Book Sense 76 Imprinting Order Form, click here.