IndieCommerce Institute Deadline Extended: Few Spaces Left

With a few slots still available for the first IndieCommerce Institute (ICI), the American Booksellers Association is extending the deadline for sign-ups until Wednesday, July 20, or until the three educational tracks are filled, whichever comes first. In addition, stores that are already signed up for the ICI may send additional staff.

The ICI, sponsored by the Ingram Content Group, is open to ABA bookstore members only and offers educational tracks based on booksellers’ experience with their IndieCommerce websites — introductory, more experienced, and master class. It will be held from 10:00 a.m. to 4:30 p.m. on Wednesday, August 10, in Rosemont, Illinois, minutes from Chicago’s O’Hare Airport.

“We’re almost to capacity for the IndieCommerce Institute,” said ABA Content Officer Dan Cullen, “but there are still a few slots left in all three tracks. If a member store has been seriously considering attending the ICI, there’s still an opportunity, and we look forward to seeing them in Chicago for what we think will be a very productive and useful event.”

The registration cost per person is $149 for the introductory and experienced tracks, and $199 for the master class. The cost for all tracks includes lunch.

All of the educational programming at the one-day event will focus on online commerce and related marketing, and each track will be tailored for booksellers at different levels of experience. (More information about which track is right for you can be found here.) Because of the subject matter and the structure of the master class programming, applicants must apply and may not qualify for a very limited number of spots. However, registrants who do not qualify are encouraged to attend Track I or II instead. Attendance in all three tracks is limited to help create an engaging and interactive learning environment.

Accommodations for the ICI are available at the Sheraton Chicago O’Hare Airport for the night of Tuesday, August 9, at the discounted rate of $119, plus city and state taxes. All rooms are non-smoking double suites. Booksellers who want to take advantage of the discounted rate must indicate their desire to stay at the hotel on the ICI registration form on BookWeb.org. (Reservations made directly with the hotel will not receive the conference rate.)

Attendees who choose to fly on American Airlines can receive a five percent discount with a special promotional code for the IndieCommerce Institute.

For program descriptions, hotel and travel information, and to register, visit BookWeb’s ICI event page.