A national video production company based in Dickson, Tennessee, created an engaging “Shop Local” video, featuring many downtown businesses, including Reading Rock Books.
To promote indie bookstores and their ability to sell e-books, Penguin is creating customized easels for stores selling Google eBooks™ via their IndieCommerce websites.
Scott Nafz, the senior customer service rep for ABA’s IndieCommerce program, assists bookstore members in all matters related to their e-commerce websites.
Dealing with customers who are obviously browsing the store to buy elsewhere can be tricky. To steer them toward the cash wrap instead of the door, booksellers are engaging customers in conversations and using videos, signage, and fliers with QR codes.
Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.
Recent moves by Amazon.com to circumvent sales tax equity legislation offer indie booksellers an opportunity to market their affiliate programs to recently fired affiliates, who are searching for alternatives.
Emily St. John Mandel talks about The Singer’s Gun, Unbridled Books’ recent 25-cent e-book promotion, and her cautiously optimistic forecast for indie bookstores.
The New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance have partnered to create Club Read, a “booklovers retreat,” featuring 12 authors who will interact with 200 attendees.
J.K. Rowling announces Pottermore; New York Times reports on bookstores charging for author events; U.K. celebrates Independent Booksellers’ Week; AMIBA seeks local first videos; Summer of a Million Books campaign begins
