In Riverside, California, in early November Linda Nurick opened Cellar Door Books, a 1,745-square-foot general bookstore with a hand-selected inventory and big plans to engage the area’s entire community of readers.
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ABA President Becky Anderson writes about the kickoff of the holiday season and some of the special events and initiatives at Anderson’s Bookshops in Naperville, Illinois.
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Between Small Business Saturday and the Thanks for Shopping Indie and Kobo Mini promotions, many ABA members were reporting increases in holiday weekend sales and a renewed sense of appreciation for locally owned businesses among their customers.
As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.
Booksellers are busy putting the final touches on their own unique plans for the Thanks for Shopping Indie promotion, which begins on November 24, Small Business Saturday.
