In her bimonthly letter to member stores, ABA President Becky Anderson writes about some of things that Anderson’s Bookshops are doing “to keep the momentum going in our stores,” and encourages others booksellers to do the same.
With less than three weeks to World Book Night, plans are well underway at indie bookstores across the country for book “pickup parties” to be held in the week leading up to the April 23 celebration.
The weekly Indie Bestseller List showcases titles selling at ABA member stores, brings attention to favorite authors, and helps keep a focus on indie booksellers in both the halls of publishers and the minds of authors.
Several booksellers recently reconsidered the art of the display. Their efforts include a new take on the monochromatic, inspired by Christopher Moore; a twist on family reading time; and a new location for overlooked picture books.
E-newsletters still get top ranking for being an in-depth, tailored format to communicate with customers about store news, but they can be a time sink. Here are few quick tips for adding readymade content.
Towne Book Center Marketing Director Kit Little has worked with Red Bubble to turn ABA’s Bookseller DIY templates into an array of “brilliant” marketing materials.
