Marketing

The January/February 2003 issue of The Atlantic Monthly, on sale January 14, will include a Book Sense ad featuring the title Old Flames by John Lawton (Atlantic Monthly Press, 0871138646). Virginia Powers of Olsson's Books in Washington, D.C. provides the Book Sense recommendation. Another Lawton title, Black Out (Penguin, 0142002763) is also featured in the ad. For a downloadable PDF of this and other recent Book Sense ads in print, click here.

The December 9 issue of The New Yorker, which goes on sale December 2, will include the latest Book Sense insert, "Booked for the Holidays," as well as a full-page ad featuring the November/December Book Sense 76 Top Ten and a smaller ad highlighting Book Sense pick Last Train to Paradise by Les Standiford (Crown Publishers).

By Bob Sommer "The Book Sense Gift Certificate potential is still woefully untapped, and ... we are still sending $$$$$$$ to the chains ... every day." -- Carl Lennertz, ABA

The December 9 issue of The New Yorker, which goes on sale December 2, will include the latest Book Sense insert, "Booked for the Holidays." The special feature presents the holiday picks of 13 independent booksellers, and the titles are drawn from the November/December Book Sense 76 list. (The full 76 can be reviewed here.)

By Peter Schertz, co-owner of Maria's Bookshop in Durango, Colorado Last week, Book Sense and the History Channel announced that Maria's Bookshop in Durango, Colorado, was one of three bookstores recognized for their efforts in orchestrating a Fire on the Mountain fundraising campaign (for full story, click here). In the following article, Peter Schertz, co-owner of Maria's Bookshop, details the store's winning promotional campaign, and the steps taken to create it.

By Carl Lennertz November/December 76 Picks just out: The flyers are still on press, but will be mailing soon, and here is a reminder about the November/December Top Ten picks already out:

The number of national and local magazines, newspapers, industry publications, and Web sites carrying Book Sense Bestseller (national, regional, or category) lists continues to grow each month. In September, the media outlets listed below began running one of ABA's Book Sense Bestseller Lists. To view the complete list, click here. NATIONAL: Motorboating Magazine (Nautical List)

ABA's Prescription for Reading is in full swing, and booksellers who spoke to BTW reported that they are having great success with this year's program. "We started out with 200 books [for the program]," said Lee Kimball, manager of The Library Shop in Richmond, Virginia. "We ended up having to order another 1,000 more."