IndieCommerce

ABA member stores that sold the Kobo Mini for $49 during last weekend’s Black Friday/Small Business Saturday promotion must report their sales by next Friday, December 7, to receive Kobo’s $30 rebate for each Mini sold.

ABA is warning stores participating in the Kobo partnership that there could be unintended negative consequences to using a third-party e-mail service when distributing promotional links to customers.

As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.

Thanks to Algonquin Books, customers who purchase a Kobo Glo or Mini from an ABA member store from November 19 – 26 will receive a promotional code for a free download of “The Art Forger,” by B.A. Shapiro, the #1 Indie Next List Great Read for November.

Kobo is offering special $49 pricing for Kobo Minis sold on Friday, November 23, and Saturday, November 24. ABA member stores that sell the Mini for $49 during the two-day promotion will receive a $30 rebate for each Kobo Mini sold.

The array of materials available to booksellers to promote sales of Kobo eBooks and eReaders grew this week with the addition to the Bookseller DIY of three tent card designs, new web banners, bookmarks, and a letter-sized poster for a special launch promotion.

Some stores have encountered a problem with the Kobo display unit security claw. Kobo has provided instructions for rectifying the problem.

As a work-around until BookWeb is back, many of the DIY resources to promote Kobo eBooks and eReaders and the Thanks for Shopping Indie campaign have been made available in a temporary DIY on the BTW website.

This week, ABA announced important updates regarding the rollout of the ABA/Kobo eBook solution, which is being launched in partnership with the Ingram Content Group.

ABA member stores will find a number of newly added resources on BookWeb’s Kobo Bookseller Resource page to help them market and sell Kobo eBooks, eReaders, and accessories.